Fiat Wins the 2nd price Communication at Marques Auto 2012

Back to our February article about the FIAT 500 commercial directed by CentCinquanteSept, which received an award last night at the Grand Prix des Marques Auto 2012 (Automobile Great Prize).

http://www.journalauto.com/lja/article.view/14853/grand-prix-des-marques-2012-le-palmares-des-prix-pub/1/constructeurs

http://www.offremedia.com/topic_id=105740/article_id=142717/newsletter_id=151916/

Léo Burnett agency has entrusted 157 with the direction of the latest Fiat 500 commercial.

Over 50 years after its creation in Italy, the Fiat 500 more than ever honors it nickname “Pot of yogurt”. It was called that way because of its definitely tiny size and its shape, and it is now presented in an ultra customizable range.

The concept: decline a pot of yogurt, customizable according to its owner’s personality. To each pot a different hand and style. 

Based on two examples provided by Léo Burnett, 157 creates a dozen different looks, from retro to glamour and tattooed rider.

This film, produced by ChezEddy in a record time of 15 days, is a nice way to recall the history of the mythic model and to assert the expiration date of the pot of yogurt is not coming anytime soon.