The digital campaign "Boehringer" refers to horror films' codes, et more particularly "Psycho" by Hitchocock. The designs and animations are signed U & JeanJean!
3 other films were made for this campaign, and each one targets a particular women'profile. You will see very soon which classics from cinema have been detourned by U & JeanJean!
Some pictures of the first film:
March 19, 2013